Synthetic data
All sessions

s-1385

Simulated shopper

Oct 24, 2026, 7:24 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 9 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 224sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 348sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 26sSize 9.5 · Cairn MidSelected a sizeFit 51%
  5. 51m 46sSize 10 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit 99%
  6. 62m 00sAdded to cart · Cairn MidAdded to cartFit 99%
  7. 72m 22sViewed cartViewed cart (saw shipping cost)Fit 99%
  8. 82m 28sCheckout startedStarted checkoutFit 99%
  9. 2m 43sPurchased

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.