Synthetic data
All sessions

s-1388

Simulated shopper

Nov 1, 2026, 5:17 PM UTC · mobile · paid social · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 229sSearch “sale”Searched for deals / priceValue 89%
  3. 346sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 81%
  4. 41m 04sExpanded shipping · Squall ProExpanded shipping infoValue 77%
  5. 51m 38sAdded to cart · Squall ProAdded to cartValue 77%
  6. 62m 12sViewed cartViewed cart (saw shipping cost)Value 93%
  7. 72m 47sRemoved from cart · Squall ProRemoved from cartValue >99%
  8. 82m 58sOpened reviews · Squall ProOpened reviewsValue >99%
  9. 93m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 3m 58sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.