Synthetic data
All sessions

s-1389

Simulated shopper

Oct 27, 2026, 8:02 PM UTC · desktop · paid social · Driftwood 2P Tent · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 16sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 45%
  4. 41m 55sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  5. 52m 13sReviews filtered: deliveryFiltered reviews by shippingDelivery 93%
  6. 62m 23sOpened reviews · Driftwood 2POpened reviewsDelivery 88%
  7. 72m 38sReviews filtered: valueFiltered reviews by value→ the store shows Delivery Promise hereDelivery 73%
  8. 83m 01sAdded to cart · Driftwood 2PAdded to cartDelivery 73%
  9. 93m 20sViewed cartViewed cart (saw shipping cost)Delivery 69%
  10. 103m 37sRemoved from cart · Driftwood 2PRemoved from cartValue 91%
  11. 114m 17sDelivery check · ZIP 54202Checked delivery date by ZIPDelivery 79%
  12. 4m 32sLeft the store

Final guess

Delivery79%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
21%
Delivery
79%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.