Synthetic data
All sessions

s-1390

Simulated shopper

Oct 23, 2026, 10:32 AM UTC · mobile · email · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 226sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 344sImage 1 · Cairn LowViewed a product imageNo clear doubt 58%
  4. 41m 11sOpened reviews · Cairn LowOpened reviewsNo clear doubt 34%
  5. 51m 49sSize guide · Cairn LowOpened the size guideFit 65%
  6. 61m 53sDelivery check · ZIP 60236Checked delivery date by ZIPFit 49%
  7. 72m 11sOpened reviews · Cairn LowOpened reviews→ the store shows Fit Confidence hereFit 70%
  8. 82m 34sReviews filtered: fitFiltered reviews by fitFit 99%
  9. 93m 11sExpanded returns · Cairn LowExpanded returns policyFit 99%
  10. 103m 16sViewed Talus TrailViewed a product page · Switched to a similar productFit 99%
  11. 113m 41sImage 2 · Talus TrailViewed a product imageFit 99%
  12. 3m 46sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.