Synthetic data
All sessions

s-1391

Simulated shopper

Oct 22, 2026, 2:54 AM UTC · mobile · search ads · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 234sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 07sViewed Talus TrailViewed a product pageNo clear doubt 65%
  4. 41m 27sImage 1 · Talus TrailViewed a product imageNo clear doubt 69%
  5. 51m 49sImage 2 · Talus TrailViewed a product imageNo clear doubt 82%
  6. 62m 19sSearch “boots”Searched the catalogNo clear doubt 93%
  7. 72m 47sBrowsed catalogBrowsed the catalogNo clear doubt 97%
  8. 83m 06sExpanded specs · Talus TrailExpanded technical specsNo clear doubt 96%
  9. 3m 18sLeft the store

Final guess

No clear doubt96%
Fit
<1%
Suitability
3%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
96%
Why no clear doubthow much likelier
  • Searched the catalog ×22.9×
  • Viewed a product image ×22.3×
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.