Synthetic data
All sessions

s-1392

Simulated shopper

Oct 29, 2026, 2:57 AM UTC · mobile · organic · Driftwood 2P Tent · 18 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 226sCompare + Driftwood 2PAdded a product to compareValue 32%
  3. 334sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 63%
  4. 41m 11sExpanded specs · Driftwood 2PExpanded technical specsSuitability 89%
  5. 51m 44sExpanded specs · Driftwood 2PExpanded technical specsSuitability 97%
  6. 61m 55sOpened reviews · Driftwood 2POpened reviewsSuitability 99%
  7. 72m 11sReviews filtered: valueFiltered reviews by valueSuitability 99%
  8. 82m 29sBrowsed catalogBrowsed the catalogSuitability 98%
  9. 93m 08sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  10. 103m 44sImage 1 · Driftwood 2PViewed a product imageSuitability >99%
  11. 113m 55sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  12. 124m 10sBrowsed catalogBrowsed the catalogSuitability >99%
  13. 134m 15sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  14. 144m 40sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 155m 04sAdded to cart · Driftwood 2PAdded to cartSuitability >99%
  16. 165m 08sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 175m 24sCheckout startedStarted checkoutSuitability >99%
  18. 5m 52sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×56.9×
  • Filtered reviews by performance73.8×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.