Synthetic data
All sessions

s-1394

Simulated shopper

Oct 25, 2026, 2:32 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 10 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 15sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 52sExpanded warranty · Talus TrailExpanded warrantyDurability 53%
  4. 42m 17sViewed Squall 2.5LViewed a product pageNo clear doubt 47%
  5. 52m 45sExpanded materials · Squall 2.5LExpanded materials→ the store shows Durability Proof hereDurability 74%
  6. 63m 15sExpanded materials · Squall 2.5LExpanded materialsDurability 80%
  7. 73m 21sOpened reviews · Squall 2.5LOpened reviewsDurability 93%
  8. 83m 29sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 52sAdded to cart · Squall 2.5LAdded to cartDurability >99%
  10. 4m 20sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.