Synthetic data
All sessions

s-1395

Simulated shopper

Oct 24, 2026, 8:00 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 10 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 13sExpanded returns · Cairn MidExpanded returns policyFit 35%
  4. 41m 47sImage 1 · Cairn MidViewed a product imageNo clear doubt 51%
  5. 52m 22sSize guide · Cairn MidOpened the size guideFit 71%
  6. 62m 52sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  7. 73m 10sAdded to cart · Cairn MidAdded to cartFit >99%
  8. 83m 30sViewed cartViewed cart (saw shipping cost)Fit >99%
  9. 93m 36sCheckout startedStarted checkoutFit >99%
  10. 4m 02sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.