Synthetic data
All sessions

s-1396

Simulated shopper

Oct 30, 2026, 5:34 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 04sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 28sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 49%
  4. 41m 41sExpanded specs · Cairn MidExpanded technical specsSuitability 52%
  5. 52m 18sExpanded specs · Cairn MidExpanded technical specs→ the store shows Built-For Answer hereSuitability 81%
  6. 62m 39sOpened reviews · Cairn MidOpened reviewsSuitability 94%
  7. 73m 00sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 83m 18sViewed Talus TrailViewed a product pageSuitability >99%
  9. 93m 33sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  10. 104m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 47sImage 1 · Talus TrailViewed a product imageSuitability >99%
  12. 125m 14sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  13. 135m 19sImage 2 · Talus TrailViewed a product imageSuitability >99%
  14. 145m 24sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  15. 5m 47sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.