Synthetic data
All sessions

s-1397

Simulated shopper

Oct 31, 2026, 3:49 AM UTC · desktop · search ads · Lumen 400 Headlamp · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 19sExpanded materials · Lumen 400Expanded materialsNo clear doubt 59%
  4. 41m 46sOpened reviews · Lumen 400Opened reviewsDurability 43%
  5. 52m 17sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  6. 62m 27sViewed Squall 2.5LViewed a product pageDurability 99%
  7. 2m 53sLeft the store

Final guess

Durability99%
Fit
<1%
Suitability
1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.