Synthetic data
All sessions

s-1399

Simulated shopper

Oct 25, 2026, 9:22 PM UTC · mobile · email · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Cairn LowViewed a product pageChoice 31%
  2. 243sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 21sExpanded shipping · Cairn LowExpanded shipping infoNo clear doubt 44%
  4. 41m 57sImage 2 · Cairn LowViewed a product imageNo clear doubt 67%
  5. 52m 00sImage 3 · Cairn LowViewed a product imageNo clear doubt 83%
  6. 62m 12sBrowsed catalogBrowsed the catalogNo clear doubt 92%
  7. 2m 35sLeft the store

Final guess

No clear doubt92%
Fit
2%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
3%
Choice
1%
No clear doubt
92%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.