Synthetic data
All sessions

s-1400

Simulated shopper

Oct 23, 2026, 3:18 AM UTC · mobile · organic · Talus Trail Runner · 16 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 216sViewed Talus TrailViewed a product pageNo clear doubt 41%
  3. 338sAdded to cart · Talus TrailAdded to cartChoice 30%
  4. 449sViewed cartViewed cart (saw shipping cost)Value 37%
  5. 51m 06sExpanded returns · Talus TrailExpanded returns policyDelivery 47%
  6. 61m 09sExpanded returns · Talus TrailExpanded returns policyDelivery 65%
  7. 71m 26sOpened reviews · Talus TrailOpened reviewsDelivery 53%
  8. 82m 06sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 97%
  9. 92m 34sViewed cartViewed cart (saw shipping cost)Delivery 99%
  10. 102m 45sDelivery check · ZIP 23233Checked delivery date by ZIPDelivery >99%
  11. 112m 48sOpened reviews · Talus TrailOpened reviewsDelivery >99%
  12. 123m 22sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  13. 133m 25sExpanded specs · Talus TrailExpanded technical specsDelivery >99%
  14. 143m 44sExpanded specs · Talus TrailExpanded technical specsDelivery >99%
  15. 154m 07sBrowsed catalogBrowsed the catalogDelivery >99%
  16. 4m 26sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.