All sessions
s-1401
Simulated shopperOct 26, 2026, 3:14 AM UTC · mobile · organic · Emberline 20°F Down Bag · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 131sViewed Kettle TiViewed a product pageNo clear doubt 29%
- 237sSearch “headlamp”Searched the catalogNo clear doubt 55%
- 348sSearch “merino”Searched the catalogNo clear doubt 77%
- 41m 11sBrowsed catalogBrowsed the catalogNo clear doubt 88%
- 51m 41sViewed Emberline 20°FViewed a product pageNo clear doubt 93%
- 61m 44sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 96%
- 72m 13sOpened reviews · Emberline 20°FOpened reviewsNo clear doubt 87%
- 2m 20sLeft the store
Final guess
No clear doubt87%
Fit
3%
Suitability
5%
Durability
1%
Value
1%
Delivery
2%
Choice
<1%
No clear doubt
87%
Why no clear doubthow much likelier
- Searched the catalog ×22.9×
- Viewed a product page ×21.7×
- Viewed a product image2.3×
- Browsed the catalog2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.