Synthetic data
All sessions

s-1402

Simulated shopper

Oct 23, 2026, 9:02 AM UTC · mobile · organic · Emberline 20°F Down Bag · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 06sSize guide · Emberline 20°FOpened the size guideFit 49%
  3. 31m 29sSearch “boots”Searched the catalogNo clear doubt 42%
  4. 1m 37sLeft the store

Final guess

No clear doubt42%
Fit
38%
Suitability
6%
Durability
3%
Value
3%
Delivery
5%
Choice
3%
No clear doubt
42%
Why no clear doubthow much likelier
  • Searched the catalog2.9×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.