Synthetic data
All sessions

s-1404

Simulated shopper

Oct 27, 2026, 10:23 PM UTC · mobile · organic · Squall Pro 3L Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 211sViewed Squall ProViewed a product pageNo clear doubt 41%
  3. 336sViewed Squall 2.5LViewed a product page · Switched to a similar productNo clear doubt 43%
  4. 41m 09sExpanded materials · Squall 2.5LExpanded materialsChoice 52%
  5. 51m 25sBrowsed catalogBrowsed the catalogNo clear doubt 62%
  6. 61m 51sBrowsed catalogBrowsed the catalogNo clear doubt 82%
  7. 72m 17sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 97%
  8. 2m 36sLeft the store

Final guess

Choice97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
97%
No clear doubt
2%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.