Synthetic data
All sessions

s-1405

Simulated shopper

Oct 25, 2026, 5:27 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 228sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 342sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  4. 41m 03sSize guide · Squall 2.5LOpened the size guide→ the store shows Durability Proof hereDurability 86%
  5. 51m 07sImage 1 · Squall 2.5LViewed a product imageDurability 83%
  6. 61m 47sImage 2 · Squall 2.5LViewed a product imageDurability 79%
  7. 72m 16sOpened reviews · Squall 2.5LOpened reviewsDurability 83%
  8. 82m 36sOpened reviews · Squall 2.5LOpened reviewsDurability 85%
  9. 92m 49sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 102m 57sExpanded warranty · Squall 2.5LExpanded warrantyDurability >99%
  11. 3m 18sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty15.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.