Synthetic data
All sessions

s-1408

Simulated shopper

Nov 1, 2026, 9:05 PM UTC · mobile · organic · Ridgeback 38L Pack · 13 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 24sOpened reviews · Ridgeback 38LOpened reviewsFit 23%
  4. 41m 52sSize guide · Ridgeback 38LOpened the size guideFit 71%
  5. 52m 28sBrowsed catalogBrowsed the catalogFit 56%
  6. 62m 38sSearch “does it run small”Searched for sizing / fit→ the store shows Fit Confidence hereFit 95%
  7. 73m 16sExpanded returns · Ridgeback 38LExpanded returns policyFit 97%
  8. 83m 45sOpened reviews · Ridgeback 38LOpened reviewsFit 98%
  9. 94m 24sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 104m 39sAdded to cart · Ridgeback 38LAdded to cartFit >99%
  11. 115m 05sViewed cartViewed cart (saw shipping cost)Fit >99%
  12. 125m 23sCheckout startedStarted checkoutFit >99%
  13. 5m 45sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.