All sessions
s-1409
Simulated shopperOct 29, 2026, 3:41 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 7 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sSearch “boots”Searched the catalogNo clear doubt 32%
- 234sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
- 346sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 41%
- 41m 05sOpened reviews · Squall 2.5LOpened reviewsSuitability 68%
- 51m 20sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
- 61m 46sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
- 2m 07sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance73.8×
- Searched for a use-case or spec17.5×
- Expanded technical specs6.9×
- Opened reviews1.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.