Synthetic data
All sessions

s-1411

Simulated shopper

Oct 21, 2026, 9:42 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 04sImage 1 · Kettle TiViewed a product imageNo clear doubt 69%
  4. 41m 43sOpened reviews · Kettle TiOpened reviewsNo clear doubt 41%
  5. 2m 06sLeft the store

Final guess

No clear doubt41%
Fit
2%
Suitability
33%
Durability
8%
Value
7%
Delivery
7%
Choice
2%
No clear doubt
41%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.