Synthetic data
All sessions

s-1412

Simulated shopper

Oct 27, 2026, 5:52 AM UTC · desktop · search ads · Talus Trail Runner · 24 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Talus TrailViewed a product pageChoice 23%
  2. 255sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 28sReviews filtered: valueFiltered reviews by valueValue 73%
  4. 42m 01sAdded to cart · Talus TrailAdded to cartValue 73%
  5. 52m 15sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 92%
  6. 62m 39sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 72m 49sOpened reviews · Talus TrailOpened reviewsValue >99%
  8. 83m 01sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 28sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 34sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 55sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 01sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 134m 36sAdded to cart · Talus TrailAdded to cartValue >99%
  14. 145m 01sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 10sRemoved from cart · Talus TrailRemoved from cartValue >99%
  16. 165m 33sCompare + Talus TrailAdded a product to compareValue >99%
  17. 175m 37sCompare + Cairn LowAdded a product to compareValue >99%
  18. 186m 00sImage 1 · Talus TrailViewed a product imageValue >99%
  19. 196m 14sDelivery check · ZIP 99534Checked delivery date by ZIPValue >99%
  20. 206m 27sBrowsed catalogBrowsed the catalogValue >99%
  21. 216m 39sSorted: price ascSorted by lowest priceValue >99%
  22. 227m 14sOpened reviews · Talus TrailOpened reviewsValue >99%
  23. 237m 54sReviews filtered: valueFiltered reviews by valueValue >99%
  24. 8m 10sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Clicked into the promo-code field ×240.8×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.