Synthetic data
All sessions

s-1413

Simulated shopper

Oct 27, 2026, 8:32 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 12 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 248sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 16sImage 1 · Emberline 20°FViewed a product imageSuitability 44%
  4. 41m 46sOpened reviews · Emberline 20°FOpened reviewsSuitability 55%
  5. 52m 22sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  6. 63m 02sImage 2 · Emberline 20°FViewed a product imageSuitability 99%
  7. 73m 16sImage 3 · Emberline 20°FViewed a product imageSuitability 99%
  8. 83m 50sSearch “waterproof jacket”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  9. 94m 05sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  10. 104m 09sViewed cartViewed cart (saw shipping cost)Suitability >99%
  11. 114m 29sCheckout startedStarted checkoutSuitability >99%
  12. 4m 33sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.