Synthetic data
All sessions

s-1414

Simulated shopper

Oct 20, 2026, 11:25 PM UTC · mobile · paid social · Talus Trail Runner · 11 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Talus TrailViewed a product pageChoice 23%
  2. 233sCompare + Talus TrailAdded a product to compareChoice 76%
  3. 31m 08sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  4. 41m 38sAdded to cart · Talus TrailAdded to cartChoice 95%
  5. 52m 02sOpened reviews · Talus TrailOpened reviewsChoice 85%
  6. 62m 17sReviews filtered: fitFiltered reviews by fitChoice 86%
  7. 72m 46sSearch “free returns”Searched for shipping / deliveryChoice 87%
  8. 83m 11sViewed cartViewed cart (saw shipping cost)Choice 70%
  9. 93m 41sViewed cartViewed cart (saw shipping cost)Value 56%
  10. 104m 04sCheckout startedStarted checkoutValue 56%
  11. 4m 17sPurchased

Final guess

Value56%
Fit
<1%
Suitability
5%
Durability
<1%
Value
56%
Delivery
8%
Choice
31%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×24.1×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.