Synthetic data
All sessions

s-1416

Simulated shopper

Oct 22, 2026, 6:09 PM UTC · desktop · paid social · Ridgeback 38L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 217sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 332sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 60%
  4. 455sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeFit 51%
  5. 51m 24sViewed Squall ProViewed a product pageNo clear doubt 55%
  6. 61m 43sSize guide · Squall ProOpened the size guide→ the store shows Fit Confidence hereFit 74%
  7. 72m 15sExpanded returns · Squall ProExpanded returns policyFit 85%
  8. 2m 32sLeft the store

Final guess

Fit85%
Fit
85%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
14%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.