Synthetic data
All sessions

s-1417

Simulated shopper

Nov 2, 2026, 5:50 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 9 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Cairn LowViewed a product pageChoice 31%
  2. 244sCompare + Cairn LowAdded a product to compareChoice 84%
  3. 357sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 15sExpanded specs · Cairn LowExpanded technical specsChoice 97%
  5. 51m 45sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  6. 62m 07sAdded to cart · Cairn LowAdded to cartChoice >99%
  7. 72m 22sViewed cartViewed cart (saw shipping cost)Choice 99%
  8. 82m 51sCheckout startedStarted checkoutChoice 99%
  9. 3m 19sPurchased

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.