All sessions
s-1418
Simulated shopperOct 28, 2026, 11:23 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 113sViewed Cairn MidViewed a product pageFit 27%
- 221sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
- 338sExpanded returns · Cairn MidExpanded returns policyFit 47%
- 442sViewed Merino 200Viewed a product pageNo clear doubt 42%
- 49sLeft the store
Final guess
No clear doubt42%
Fit
37%
Suitability
1%
Durability
5%
Value
1%
Delivery
8%
Choice
6%
No clear doubt
42%
Why no clear doubthow much likelier
- Viewed a product page ×21.7×
- Viewed a product image2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.