Synthetic data
All sessions

s-1419

Simulated shopper

Oct 20, 2026, 4:26 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 21 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 241sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 344sCompare + Squall 2.5LAdded a product to compareChoice 76%
  4. 451sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 51m 20sViewed Squall ProViewed a product page · Switched to a similar productChoice 99%
  6. 61m 34sBrowsed catalogBrowsed the catalogChoice 98%
  7. 72m 01sAdded to cart · Squall ProAdded to cartChoice 98%
  8. 82m 07sViewed cartViewed cart (saw shipping cost)Choice 88%
  9. 92m 12sPromo field focusedClicked into the promo-code fieldValue 83%
  10. 102m 31sOpened reviews · Squall ProOpened reviewsValue 92%
  11. 112m 39sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 123m 04sOpened reviews · Squall ProOpened reviewsValue >99%
  13. 133m 25sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 96%
  14. 143m 48sBrowsed catalogBrowsed the catalogValue 98%
  15. 154m 00sSorted: price ascSorted by lowest priceValue >99%
  16. 164m 22sExpanded specs · Squall 2.5LExpanded technical specsValue 99%
  17. 174m 45sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  18. 185m 22sReviews filtered: valueFiltered reviews by valueValue >99%
  19. 195m 32sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 205m 49sCheckout startedStarted checkoutValue >99%
  21. 6m 17sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.