Synthetic data
All sessions

s-1420

Simulated shopper

Oct 31, 2026, 8:28 PM UTC · desktop · organic · Kettle Ti Stove Kit · 15 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 259sExpanded specs · Lumen 400Expanded technical specsSuitability 45%
  3. 31m 31sAdded to cart · Lumen 400Added to cartSuitability 45%
  4. 41m 35sViewed cartViewed cart (saw shipping cost)Suitability 39%
  5. 52m 01sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 82%
  6. 62m 36sImage 1 · Lumen 400Viewed a product imageSuitability 82%
  7. 73m 11sViewed Kettle TiViewed a product pageSuitability 72%
  8. 83m 15sOpened reviews · Kettle TiOpened reviewsSuitability 90%
  9. 93m 41sOpened reviews · Kettle TiOpened reviewsSuitability 97%
  10. 103m 56sImage 2 · Kettle TiViewed a product imageSuitability 96%
  11. 114m 12sExpanded specs · Kettle TiExpanded technical specsSuitability 99%
  12. 124m 16sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  13. 134m 27sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 144m 48sSearch “sale”Searched for deals / priceSuitability >99%
  15. 4m 58sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.