Synthetic data
All sessions

s-1423

Simulated shopper

Oct 29, 2026, 3:42 AM UTC · desktop · search ads · Emberline 20°F Down Bag · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 250sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 26sViewed Cairn LowViewed a product pageNo clear doubt 65%
  4. 42m 03sImage 1 · Cairn LowViewed a product imageNo clear doubt 72%
  5. 52m 21sViewed Ridgeback 48LViewed a product pageNo clear doubt 79%
  6. 62m 36sViewed Emberline 20°FViewed a product pageNo clear doubt 84%
  7. 72m 44sImage 2 · Emberline 20°FViewed a product imageNo clear doubt 92%
  8. 82m 47sImage 3 · Emberline 20°FViewed a product imageNo clear doubt 98%
  9. 3m 14sLeft the store

Final guess

No clear doubt98%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
98%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Viewed a product page ×41.7×
  • Searched the catalog2.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.