Synthetic data
All sessions

s-1424

Simulated shopper

Oct 24, 2026, 1:22 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Cairn MidViewed a product pageFit 27%
  2. 254sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
  3. 31m 07sSearch “headlamp”Searched the catalogNo clear doubt 49%
  4. 41m 31sViewed Lumen 400Viewed a product pageNo clear doubt 61%
  5. 51m 41sBrowsed catalogBrowsed the catalogNo clear doubt 80%
  6. 62m 02sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 72%
  7. 72m 37sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 90%
  8. 83m 13sViewed Cairn MidViewed a product page · Returned to a product viewed earlierNo clear doubt 73%
  9. 93m 25sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 96%
  10. 103m 31sImage 1 · Cairn MidViewed a product imageChoice 90%
  11. 113m 45sOpened comparisonOpened the comparisonChoice >99%
  12. 3m 56sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.