Synthetic data
All sessions

s-1425

Simulated shopper

Nov 1, 2026, 10:49 AM UTC · desktop · email · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 359sExpanded materials · Talus TrailExpanded materialsDurability 35%
  4. 41m 04sExpanded warranty · Talus TrailExpanded warranty→ the store shows Durability Proof hereDurability 83%
  5. 51m 18sExpanded warranty · Talus TrailExpanded warrantyDurability 97%
  6. 61m 26sExpanded materials · Talus TrailExpanded materialsDurability 99%
  7. 71m 52sExpanded materials · Talus TrailExpanded materialsDurability >99%
  8. 82m 29sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  9. 93m 05sOpened reviews · Talus TrailOpened reviewsDurability >99%
  10. 103m 23sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 40sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  12. 4m 06sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×415.6×
  • Expanded materials ×36.6×
  • Filtered reviews by durability95.7×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.