Synthetic data
All sessions

s-1426

Simulated shopper

Nov 2, 2026, 4:41 AM UTC · mobile · search ads · Ridgeback 38L Pack · 12 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 218sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 81%
  3. 339sViewed Ridgeback 38LViewed a product pageDelivery 73%
  4. 447sExpanded returns · Ridgeback 38LExpanded returns policyDelivery 86%
  5. 559sAdded to cart · Ridgeback 38LAdded to cartDelivery 59%
  6. 61m 30sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 90%
  7. 71m 46sViewed cartViewed cart (saw shipping cost)Delivery 97%
  8. 81m 57sViewed cartViewed cart (saw shipping cost)Delivery 98%
  9. 92m 19sExpanded returns · Ridgeback 38LExpanded returns policyDelivery >99%
  10. 102m 40sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 112m 45sCheckout startedStarted checkoutDelivery >99%
  12. 3m 06sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Viewed cart (saw shipping cost) ×42.5×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.