Synthetic data
All sessions

s-1427

Simulated shopper

Oct 24, 2026, 2:58 AM UTC · mobile · organic · Driftwood 2P Tent · 7 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 240sAdded to cart · Driftwood 2PAdded to cartDelivery 30%
  3. 346sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 81%
  4. 41m 07sExpanded returns · Driftwood 2PExpanded returns policyDelivery 90%
  5. 51m 18sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 98%
  6. 61m 24sCheckout startedStarted checkoutDelivery 98%
  7. 1m 36sPurchased

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.