Synthetic data
All sessions

s-1428

Simulated shopper

Oct 20, 2026, 3:01 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 230sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 31m 10sViewed Cairn LowViewed a product pageNo clear doubt 72%
  4. 41m 47sExpanded materials · Cairn LowExpanded materialsNo clear doubt 70%
  5. 51m 59sImage 2 · Cairn LowViewed a product imageNo clear doubt 74%
  6. 62m 26sOpened reviews · Cairn LowOpened reviewsNo clear doubt 44%
  7. 72m 57sSearch “jacket”Searched the catalogNo clear doubt 70%
  8. 83m 31sExpanded warranty · Cairn LowExpanded warrantyDurability 51%
  9. 93m 49sSize guide · Cairn LowOpened the size guideNo clear doubt 60%
  10. 103m 55sViewed Kettle TiViewed a product pageNo clear doubt 75%
  11. 4m 12sLeft the store

Final guess

No clear doubt75%
Fit
3%
Suitability
1%
Durability
21%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
75%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page ×31.7×
  • Searched the catalog2.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.