Synthetic data
All sessions

s-1429

Simulated shopper

Oct 29, 2026, 10:31 AM UTC · mobile · search ads · Driftwood 2P Tent · 12 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 63%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 231sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 81%
  3. 31m 09sAdded to cart · Driftwood 2PAdded to cartDelivery 81%
  4. 41m 22sCheckout startedStarted checkoutDelivery 81%
  5. 51m 38sCheckout startedStarted checkoutDelivery 81%
  6. 61m 41sDelivery check · ZIP 24275Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 98%
  7. 71m 54sSearch “headlamp”Searched the catalogDelivery 97%
  8. 82m 32sDelivery check · ZIP 31533Checked delivery date by ZIPDelivery >99%
  9. 93m 11sDelivery check · ZIP 44104Checked delivery date by ZIPDelivery >99%
  10. 103m 39sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 114m 00sCheckout startedStarted checkoutDelivery >99%
  12. 4m 24sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.