All sessions
s-1430
Simulated shopperOct 25, 2026, 4:02 AM UTC · mobile · search ads · Talus Trail Runner · 3 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 124sViewed Talus TrailViewed a product pageChoice 23%
- 254sExpanded returns · Talus TrailExpanded returns policyFit 22%
- 1m 21sLeft the store
Final guess
Fit22%
Fit
22%
Suitability
7%
Durability
19%
Value
4%
Delivery
20%
Choice
10%
No clear doubt
20%
Why fithow much likelier
- Expanded returns policy2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.