Synthetic data
All sessions

s-1432

Simulated shopper

Oct 30, 2026, 7:22 AM UTC · desktop · paid social · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Cairn MidViewed a product pageFit 27%
  2. 239sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 349sCompare + Cairn MidAdded a product to compareChoice 68%
  4. 41m 09sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 92%
  5. 51m 44sViewed Talus TrailViewed a product pageChoice 95%
  6. 62m 03sOpened reviews · Talus TrailOpened reviewsChoice 89%
  7. 72m 25sCompare + Talus TrailAdded a product to compareChoice 97%
  8. 82m 51sCompare + Cairn LowAdded a product to compareChoice 99%
  9. 93m 06sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  10. 103m 35sExpanded specs · Cairn LowExpanded technical specsChoice >99%
  11. 113m 42sSearch “which tent”Searched to compare optionsChoice >99%
  12. 124m 19sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 4m 45sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×28.6×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.