Synthetic data
All sessions

s-1433

Simulated shopper

Oct 25, 2026, 2:38 AM UTC · mobile · organic · Driftwood 2P Tent · 10 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 16sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 71%
  4. 41m 54sBrowsed catalogBrowsed the catalogDelivery 56%
  5. 52m 08sOpened reviews · Driftwood 2POpened reviewsDelivery 67%
  6. 62m 23sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  7. 72m 35sAdded to cart · Driftwood 2PAdded to cartDelivery 99%
  8. 82m 41sViewed cartViewed cart (saw shipping cost)Delivery >99%
  9. 93m 11sCheckout startedStarted checkoutDelivery >99%
  10. 3m 41sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.