Synthetic data
All sessions

s-1434

Simulated shopper

Oct 26, 2026, 9:53 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 17 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Cairn LowViewed a product pageChoice 31%
  2. 252sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 02sReviews filtered: fitFiltered reviews by fitFit 90%
  4. 41m 29sAdded to cart · Cairn LowAdded to cartFit 90%
  5. 51m 33sExpanded shipping · Cairn LowExpanded shipping info→ the store shows Fit Confidence hereFit 78%
  6. 61m 53sOpened reviews · Cairn LowOpened reviewsFit 85%
  7. 72m 07sReviews filtered: fitFiltered reviews by fitFit 99%
  8. 82m 29sOpened reviews · Cairn LowOpened reviewsFit 99%
  9. 92m 33sImage 1 · Cairn LowViewed a product imageFit >99%
  10. 103m 13sCheckout startedStarted checkoutFit >99%
  11. 113m 21sOpened reviews · Cairn LowOpened reviewsFit >99%
  12. 123m 43sReviews filtered: deliveryFiltered reviews by shippingFit 97%
  13. 134m 14sSize guide · Cairn LowOpened the size guideFit >99%
  14. 144m 52sSize 9 · Cairn LowSelected a sizeFit >99%
  15. 155m 14sOpened reviews · Cairn LowOpened reviewsFit >99%
  16. 165m 51sReviews filtered: fitFiltered reviews by fitFit >99%
  17. 5m 55sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×51.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.