Synthetic data
All sessions

s-1435

Simulated shopper

Nov 1, 2026, 3:07 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 254sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 25sExpanded specs · Squall 2.5LExpanded technical specsSuitability 41%
  4. 41m 35sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 75%
  5. 51m 57sExpanded materials · Squall 2.5LExpanded materialsSuitability 85%
  6. 62m 24sExpanded materials · Squall 2.5LExpanded materialsSuitability 89%
  7. 72m 33sOpened reviews · Squall 2.5LOpened reviewsSuitability 96%
  8. 83m 07sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 29sSearch “headlamp”Searched the catalogSuitability >99%
  10. 103m 32sImage 1 · Squall 2.5LViewed a product imageSuitability >99%
  11. 114m 11sViewed Squall ProViewed a product page · Switched to a similar productSuitability 99%
  12. 124m 44sOpened reviews · Squall ProOpened reviewsSuitability >99%
  13. 5m 04sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Expanded materials ×21.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.