Synthetic data
All sessions

s-1436

Simulated shopper

Oct 27, 2026, 2:15 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 21sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 60%
  4. 41m 46sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 51%
  5. 51m 49sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 73%
  6. 61m 53sExpanded warranty · Squall 2.5LExpanded warrantyNo clear doubt 83%
  7. 72m 07sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 56%
  8. 82m 28sReviews filtered: valueFiltered reviews by valueNo clear doubt 55%
  9. 92m 43sOpened reviews · Squall 2.5LOpened reviewsDurability 42%
  10. 103m 23sReviews filtered: fitFiltered reviews by fitDurability 51%
  11. 3m 44sLeft the store

Final guess

Durability51%
Fit
22%
Suitability
18%
Durability
51%
Value
3%
Delivery
2%
Choice
<1%
No clear doubt
4%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.