All sessions
s-1437
Simulated shopperOct 30, 2026, 12:48 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 7 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 21m 00sViewed Merino 200Viewed a product pageNo clear doubt 36%
- 31m 07sOpened reviews · Merino 200Opened reviewsDurability 25%
- 41m 24sOpened comparisonOpened the comparisonChoice 44%
- 51m 52sOpened comparisonOpened the comparisonChoice 97%
- 61m 55sOpened reviews · Merino 200Opened reviewsChoice 93%
- 2m 12sLeft the store
Final guess
Choice93%
Fit
3%
Suitability
1%
Durability
2%
Value
2%
Delivery
<1%
Choice
93%
No clear doubt
<1%
Why choicehow much likelier
- Opened the comparison ×257.4×
- Viewed a product page1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.