Synthetic data
All sessions

s-1439

Simulated shopper

Oct 22, 2026, 2:12 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 7 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Merino 200Viewed a product pageFit 22%
  2. 259sDelivery check · ZIP 34347Checked delivery date by ZIPDelivery 63%
  3. 31m 27sExpanded shipping · Merino 200Expanded shipping info→ the store shows Delivery Promise hereDelivery 94%
  4. 41m 35sExpanded warranty · Merino 200Expanded warrantyDelivery 81%
  5. 52m 00sExpanded warranty · Merino 200Expanded warrantyDurability 59%
  6. 62m 10sAdded to cart · Merino 200Added to cartDurability 59%
  7. 2m 23sLeft the store

Final guess

Durability59%
Fit
<1%
Suitability
<1%
Durability
59%
Value
<1%
Delivery
32%
Choice
<1%
No clear doubt
8%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.