Synthetic data
All sessions

s-1440

Simulated shopper

Oct 28, 2026, 6:37 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 257sViewed Cairn LowViewed a product pageNo clear doubt 50%
  3. 31m 31sBrowsed catalogBrowsed the catalogNo clear doubt 69%
  4. 42m 09sExpanded materials · Cairn LowExpanded materialsNo clear doubt 64%
  5. 2m 35sLeft the store

Final guess

No clear doubt64%
Fit
5%
Suitability
7%
Durability
15%
Value
2%
Delivery
2%
Choice
5%
No clear doubt
64%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.