Synthetic data
All sessions

s-1441

Simulated shopper

Oct 30, 2026, 11:55 AM UTC · mobile · organic · Emberline 20°F Down Bag · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Cairn LowViewed a product pageChoice 31%
  2. 214sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 341sViewed Emberline 20°FViewed a product pageFit 23%
  4. 448sCompare + Emberline 20°FAdded a product to compareChoice 76%
  5. 51m 22sExpanded returns · Emberline 20°FExpanded returns policyChoice 28%
  6. 61m 43sViewed Lumen 400Viewed a product pageChoice 38%
  7. 72m 07sCompare + Lumen 400Added a product to compareChoice 85%
  8. 82m 45sCompare + Lumen 400Added a product to compareChoice 97%
  9. 3m 06sLeft the store

Final guess

Choice97%
Fit
<1%
Suitability
2%
Durability
<1%
Value
1%
Delivery
<1%
Choice
97%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×311.5×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.