All sessions
s-1443
Simulated shopperOct 28, 2026, 6:13 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 120sSearch “merino”Searched the catalogNo clear doubt 32%
- 234sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
- 355sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeFit 47%
- 41m 05sSize Long · to 6 ft 6 in · Emberline 20°Fno clueFit 47%
- 51m 24sSearch “pack torso size”Searched for sizing / fit→ the store shows Fit Confidence hereFit 93%
- 61m 50sSize Long · to 6 ft 6 in · Emberline 20°Fno clueFit 93%
- 72m 18sExpanded returns · Emberline 20°FExpanded returns policyFit 96%
- 82m 23sSize guide · Emberline 20°FOpened the size guideFit 99%
- 93m 02sOpened reviews · Emberline 20°FOpened reviewsFit >99%
- 103m 28sReviews filtered: fitFiltered reviews by fitFit >99%
- 113m 49sExpanded materials · Emberline 20°FExpanded materialsFit >99%
- 124m 14sSize guide · Emberline 20°FRe-opened the size guideFit >99%
- 4m 18sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Re-opened the size guide90.5×
- Filtered reviews by fit24.4×
- Selected a size12.4×
- Searched for sizing / fit9.3×
- Opened the size guide8.4×
- Expanded returns policy2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.