Synthetic data
All sessions

s-1444

Simulated shopper

Oct 27, 2026, 1:00 AM UTC · desktop · search ads · Emberline 20°F Down Bag · 16 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 68%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 237sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 13sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 55%
  4. 41m 48sExpanded shipping · Emberline 20°FExpanded shipping info→ the store shows Delivery Promise hereDelivery 89%
  5. 52m 01sAdded to cart · Emberline 20°FAdded to cartDelivery 89%
  6. 62m 26sCheckout startedStarted checkoutDelivery 89%
  7. 73m 05sViewed cartViewed cart (saw shipping cost)Delivery 98%
  8. 83m 30sExpanded returns · Emberline 20°FExpanded returns policyDelivery 99%
  9. 94m 01sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 104m 15sImage 1 · Emberline 20°FViewed a product imageDelivery >99%
  11. 114m 43sCheckout startedStarted checkoutDelivery >99%
  12. 125m 09sOpened reviews · Emberline 20°FOpened reviewsDelivery >99%
  13. 135m 35sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  14. 146m 00sDelivery check · ZIP 70582Checked delivery date by ZIPDelivery >99%
  15. 156m 21sViewed cartViewed cart (saw shipping cost)Delivery >99%
  16. 6m 35sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.