All sessions
s-1445
Simulated shopperOct 21, 2026, 8:13 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 21m 08sViewed Cairn LowViewed a product pageNo clear doubt 35%
- 31m 22sBrowsed catalogBrowsed the catalogNo clear doubt 54%
- 41m 33sOpened comparisonOpened the comparisonChoice 85%
- 52m 12sImage 1 · Cairn LowViewed a product imageChoice 78%
- 2m 24sLeft the store
Final guess
Choice78%
Fit
2%
Suitability
1%
Durability
<1%
Value
2%
Delivery
<1%
Choice
78%
No clear doubt
17%
Why choicehow much likelier
- Opened the comparison57.4×
- Viewed a product page1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.