Synthetic data
All sessions

s-1447

Simulated shopper

Oct 26, 2026, 1:48 AM UTC · mobile · paid social · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Talus TrailViewed a product pageChoice 23%
  2. 238sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 358sReviews filtered: valueFiltered reviews by valueValue 73%
  4. 41m 01sOpened reviews · Talus TrailOpened reviewsValue 67%
  5. 51m 41sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 97%
  6. 62m 07sOpened reviews · Talus TrailOpened reviewsValue 96%
  7. 72m 36sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 83m 04sOpened reviews · Talus TrailOpened reviewsValue >99%
  9. 93m 09sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 46sBrowsed catalogBrowsed the catalogValue >99%
  11. 114m 11sSorted: price ascSorted by lowest priceValue >99%
  12. 4m 15sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.