Synthetic data
All sessions

s-1449

Simulated shopper

Oct 23, 2026, 1:55 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 15 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 15sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 34sOpened comparisonOpened the comparisonChoice 89%
  4. 41m 57sExpanded specs · Cairn MidExpanded technical specs→ the store shows Decision Helper hereChoice 91%
  5. 52m 18sBrowsed catalogBrowsed the catalogChoice 82%
  6. 62m 56sExpanded specs · Cairn MidExpanded technical specsChoice 75%
  7. 73m 21sSearch “cairn mid vs low”Searched to compare optionsChoice 99%
  8. 83m 27sCompare + Cairn MidAdded a product to compareChoice >99%
  9. 93m 54sCompare + Cairn LowAdded a product to compareChoice >99%
  10. 104m 34sImage 1 · Cairn MidViewed a product imageChoice >99%
  11. 115m 10sBrowsed catalogBrowsed the catalogChoice >99%
  12. 125m 16sImage 2 · Cairn MidViewed a product imageChoice >99%
  13. 135m 36sSearch “jacket”Searched the catalogChoice >99%
  14. 145m 43sAdded to cart · Cairn MidAdded to cartChoice >99%
  15. 6m 07sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.