Synthetic data
All sessions

s-1450

Simulated shopper

Oct 30, 2026, 2:38 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 16 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Merino 200Viewed a product pageFit 22%
  2. 235sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 06sBrowsed catalogBrowsed the catalogDurability 25%
  4. 41m 40sOpened reviews · Merino 200Opened reviewsDurability 35%
  5. 52m 14sSearch “best backpacking pack”Searched to compare optionsDurability 64%
  6. 62m 54sOpened comparisonOpened the comparisonChoice 89%
  7. 72m 59sSearch “best backpacking pack”Searched to compare optionsChoice 99%
  8. 83m 02sViewed Ridgeback 48LViewed a product pageChoice >99%
  9. 93m 36sViewed Merino 200Viewed a product page · Returned to a product viewed earlierChoice >99%
  10. 103m 53sOpened comparisonOpened the comparisonChoice >99%
  11. 114m 33sOpened reviews · Merino 200Opened reviewsChoice >99%
  12. 125m 13sReviews filtered: fitFiltered reviews by fitChoice >99%
  13. 135m 18sAdded to cart · Merino 200Added to cartChoice >99%
  14. 145m 35sViewed cartViewed cart (saw shipping cost)Choice >99%
  15. 155m 52sCheckout startedStarted checkoutChoice >99%
  16. 6m 17sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Searched to compare options ×239.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.